Marketing your practice shouldn’t feel like a second job!
Are you frustrated by the lack of your business success so far?
Are your peers filling their practice but you aren’t getting enquiries?
What are those successful therapists doing that you aren’t?
Making meaningful connections with your clients
When a client lands on your website or directory ‘profile’ page they are looking to see if you talk to them about their issue or concern.
Clients are selfish, they aren’t interested in how many years you have been a therapist or even about what therapy means to you.
They want you to tell them how you will help them, how you can support them to get over whatever it is that is troubling them.
You need to speak to your clients using their language.
Doing this helps you to build an emotional connection with your potential clients.
How do your potential therapy clients find you?
Clients looking for a ‘Psychotherapist’, ‘Counsellor’ or ‘Coach’ aren’t really looking for you but for a solution to their problem or issue.
It is very likely that your target client is searching for:
- Therapy for Anxiety
- Couples Counselling
- Anger Management therapy
- Relationship issues counselling
… and of course, many other potential issues that they would like to resolve.
My approach to SEO and website development
I follow a practical approach to any project that I work on, many of my clients, expecting to be confused or overwhelmed by technical details, are surprised at how easy it is to learn and understand the concepts of SEO and website development.
My approach is to make sure the client ‘stays in control’ and I do all I can to educate and empower my clients to understand what they are doing to achieve SEO success.
No two therapists are the same
It may be a cliché to say it but every website project I work with, and every therapist, is unique.
In small but significant ways all psychotherapists vary how they work in therapy. From the methods they use, to the way they approach their work with the client.
That’s why I come to each project with a fresh pair of eyes and follow an holistic/open approach and not try to make the project fit a standard formula.
Quality SEO to Quality Websites
I’ve been optimising therapy and service websites for over twenty years, working with clients not only to develop well ranking sites but to encourage visitors to make contact with you.
Often during the SEO project or coaching process I help clients to develop a better business strategy and discover new markets or niche areas that they can work with.
Talking with therapists and clients every day
Not only have I worked with individual therapists on their own websites but I run therapy rooms and work with dozens of therapists on a daily basis.
I hear what those therapists struggle with, the goals that they have and we talk about new ideas and ways to connect with clients.
I also hear what clients are asking, the language they use and the issues they are looking for help with when they search for a therapist.
This puts me in a strong position and gives me a truly unique perspective to help therapists make a connection with their goal clients, one that other SEO or web developers don’t have.
Understanding your business and its’ goals and those of your clients is a key factor in creating effective websites and profile pages that generate enquiries.
Cost effective SEO & marketing for psychotherapists, counsellors & physical therapists
SEO for Psychotherapists follows my simple but effective formula to not only improve your search engine optimisation and as a result your position in the search results, but also to really help you develop your business and become more successful.
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